The labubu doll fever, it all started with a joke when Dmitri, a marketing consultant, posted on Telegram that one should sell their soul to earn money.
Everything is fair in love and war. In Russia, a video went viral of a lady who made a deal to sell her soul for money to buy Labubu dolls. The news spread like fire in the world.
Have you ever wondered where these Labubu dolls come from? Let’s take a look at the history of these carvings.
What is a Labubu doll?
The Labubu doll was a character specially created for the animated book series “The Monsters.” By Kasising LU in 2015. After 4 years, the Pop Mart, a toy company, made a doll of this character. This animated doll is the Labubu doll, which started gaining fame among collectors
When they gained fame
However, the game-changing year for the Labubu doll is 2025, when more than 300 carvings of Labubu were released on the market. Their first exhibition was held in Beijing, China. In this auction, a human-sized doll was displayed, which sold for 1.8 million yuan, equivalent to $170,000.
Sign a deal with blood about selling the soul for money to buy Labubu doll

This all started when a marketing consultant posted a joke on Telegram about selling one’s soul for the sake of money.
A crazy Russian woman named Karina goes through this post and is willing to sell her soul for the 1000 rubles. She approached Dimitri and texted her that she is willing to sign the deal with her blood.
However, the process goes on and , the 26-year-old Karina agreed to the contract and signed a deal with her own blood. After signing the deal with the blood, she receives the amount. But the weirdest and most shocking thing happened after this when the woman went to the market and bought Labubu dolls and a folk concert ticket with all the money.
What’s the reality of the soul selling for money
After this bizarre case, the marketing consultant has lately confirmed that it was just a marketing stunt, but Karina took it seriously and sold her soul for 1000 rubles just for the sake of Labubu Dolls and a folk concert ticket to satisfy her craze for them. Social experiments like this reveal many untold stories that are not easy to digest.